It was brought to my attention lately that my blog “What Is…” was not. And for a woman who has spent many years curating stories that come alive within the walls of Louis, I stopped telling them to you long ago.
I blog because I always have something to say, but I stopped because I kept getting the uneasy feeling that my words were falling on deaf ears…in what can be a very ignorant industry anyway. My tone was becoming angry, I know I sounded whiny, and it was time to stop tapping the keyboard and start tapping into evolution.
It was no longer interesting to me, and surely not to you, to continue to regurgitate the mantras I so loathed of markdowns and selling out. Everything felt like it was standing still.
Fashion has been, and always will be, a socioeconomic illustration of society. And as such should always be evolving. And that’s where the industry is fumbling. Stories have become about conforming when they should really be about evolving.
And all roads lead me here.
Is fashion evolving, and more importantly, are we evolving with it?
Let’s just say I’m hopeful.
With the advancement of smartphones and the alarming rate of digital creation and consumption, things have been moving at warped speed…except when it comes to fashion. I get that this digital movement is highly instrumental in “sharing” fashion, but what’s being shared has been stalling out.
I can’t understand why, when for the duration of my lifetime anyway, I have found the history of fashion to be somewhat fascinating.
Bare with me…
The 1950’s were, unquestionably, the decade of the dress. The silhouette was often the same, but fabrics and patterns would change so there could be a dress for every occasion a girl could dream of. And in the 50’s they were all dreamers, weren’t they?
In the 1960’s fashion started to see some much desired change. Women were finally ready to wake up. They were ready to break out of their Jello molds, and their attitudes began to instead mirror the social movements of the time. Highlights (and there were many) included Mary Quant inventing the mini-skirt and Jackie O introducing the world to the Pillbox hat. Dresses were still in fashion, but the silhouettes were changing. Women were turning away from the conventional and toward a sense of timeless freedom. Shift dresses, pants and skirt suits made their way to the mainstream, but all were still high on “matching” and low on adventure.
Fortunately, fashion underwent a full-blown change from uniformity to individuality in the 1970’s. “Separates” made their way into the department stores and women breathed a collective sigh of relief, as they were now able to connect with who they were…or who they thought they were…or more likely, who they wanted to be. Women’s Liberation helped them wake up to the notion of expressing themselves, and fashion was beginning to let them. Platform shoes, Mini and Maxi dresses, hot pants, tube tops, fitted blazers, the ubiquitous DVF Wrap Dress, and last, but certainly not least, the leotard. From dance class to the dance floor with a trip to the supermarket in between, the leotard crossed over to streetwear and had an impact on the world that I still can’t believe!
By the 1980’s things began to really shift from the home to the office, and women were now the standard in the boardroom. They weren’t working because they had to, they were working because they wanted to, and they needed to create an identity that spoke to who they were, and they needed to own it. Shoulder-padded blazers lined the racks to help women display how fierce they were, and short, fitted skirts made sure they weren’t forced to abandon their sexuality. Now they had an identity, but individual personalities got lost in the commute.
As things shifted from the 80’s to the 90’s women did begin to take ownership of who they were. The non-descript stood up and said, “No, I’m not (non-descript)” and they began to demand more than suits and separates. They didn’t want to have to worry about fitting in anymore. To the contrary, they were finally ready to stand out.
A reflection of the times, the Armani power suit dominated for those who were “getting ahead,” while deconstruction began to condemn the glitz and glamour of the 80’s. When the recession engulfed the economy in 1991 designers like Yohji Yamamoto, Comme des Garçons, and the “Antwerp 6” already had a strong hold on Europe and “Grunge” had infiltrated the United States.
But then, somewhere in the middle of the 2000’s, things hit a wall. Hard. The items that men and women wanted to make themselves standout suddenly became “trends,” and the “top 5” were born. Websites and fashion blogs began to overflow with information (content) and the pages of glossy fashion magazines began to tell people what they had to wear to really show their individuality. However, unbeknownst to them, women really found themselves negotiating their individuality, and then individuality became the trend.
It kept getting worse from there.
Two words: Colored Denim
If you’ve been following along, all of this begs the question, how can we evolve and stay innovative if we’re simply going to follow the trend? Who are you if you dress exactly like Kim Kardashian?
That’s not a trick question.
The answer is you…only now, you’re dressed like Kim Kardashian.
It’s time to dress like you.
We made it through dresses and separates, pants suits and shoulder pads, bell-bottoms and tie-dye, geometric prints and all things Mod. Why stop now?
It’s 2014 and if you’re paying close attention you know that fashion is absolutely evolving again. If you’re not, you should know that your options are abundant…but you have to stop looking to the current “It” girl, or in the pages of glossy “fashion” magazines. Trust yourself, find your passion, and make your mark.
What does evolution look like?
Get ready, because here it comes…