I have thoroughly enjoyed watching the Olympics these last two weeks. One can’t help but be amazed at the tenacity of the US woman athletes. I am 56 so I’ve been watching the Olympics for many years. There has been a definite switch in emphasis (or television time) towards woman athletes compared to the last two Olympics.
It’s not just individuals either.
And some Veterans are being honored.
It’s hard to pinpoint exactly how and when this transformation took place, but one could surmise that women have had to complete harder and faster in every aspect of their lives to achieve their goals. Under the radar women have broken through every sport with record breaking times, physical endurance, and mental focus. With women comprising 57% of college attendance, and many women finally penetrating the upper ranks of the work force, they have learned that competing is a necessity for success. No longer are women accepting a passive road in their life. When the bar is set this high it will only push women more to be among the ranks of quality achievers.
Another trend about women has come to my attention in two articles that I read this week. One article was in the NY Times style section, talking about high tech women executives dressing up in a luxurious way (not fashionista but styled). Part of this trend has to do with changing perceptions; high tech people are usually perceived as “geeks”. To move that perception forward you need the “best costumes”. We have found that with our women customers, many of which have high powered credentials, they use their wardrobe as a banner to show their creativity and level of finish/polish. Which was exactly the point of the second article in WWD. They stated that women with executive titles in European Governments have really stepped up their attire to look finished and individually styled. Usually women in Government dressed non-descript or “manly” to try and not stand out. With so many women in these positions, they are now trying to do the opposite, “stand out “, and be remembered as a women who knows how to dress and present herself as well as being an accomplished public servant.
Women have definitely made their way in highly competitive fields and I am happy to say they are using their attire to stake their position.