Tag Archives: women’s clothing bosotn

Does It Really Make A Difference?

Well the news has finally arrived, Raf Simons, formerly of Jil Sander is now the designer for Dior.

Raf Simons the "New" Designer for Dior

So what does that exactly mean? Let’s backtrack shall we. A year ago, the former designer for Dior, John Galliano, was fired from his post because of racial slurs spoken during a drunken rage at a Paris bistro. A year long search took place but in the meantime the interim designer was a “second in command”  known for his tame, well crafted collections.  The public statements by LVMH, owner of Dior, say there hasn’t been any fluctuation in sales, and they have been experiencing an increase in sales due to the Asian market. So one designer, who was slowly deteriorating, gets fired but had no real influence on sales.  An interim designer, whose aesthetic was completely different, takes over and surprisingly there is no change in sales. And now we have yet a third designer put in place and everyone is writing about the merits of his talent and what effect it will have on sales. My guess is “it” will make no difference.

The basis for this statement is looking at the numbers, or the numbers told to us by LVMH. They are doing a great business no matter what because the foundation for their unbelievable success is their BRANDING machine. The sales come from consumers that “want to be”. They want to be known as rich, they want to be known as part of the “style club”, they want to have instant recognition as if they were famous. That recognition comes from “stars” wearing their clothes, shoes and handbags. That recognition comes from editorial appearances in all the top fashion magazines around the globe which is LVMH’s top priority. LVMH has monthly reports done on how many times their products appear in the press (editorial and/or star related) and put constant pressure on their public relations army… the same way Toyota puts pressure on their dealers when they look at their monthly unit numbers.

80% of Dior sales are shoes and handbags (which only a few pieces are in the fashion show). They are sold around the world at Dior shops in malls and airports. global department stores and then specialty stores which tend to sell more clothing. So the “designer” and the fashion show are just SHOW, that’s it.  The fashion show is one big advertisement that makes the press and buyers feel important. The show also gets editorial immediately and afterwards. If the fashion show reads over the top expensive, that translates to the consumer as “luxury”. But the designs and integrity of the product (clothing) means very little. So my prediction is the Raf Simons will do just fine. Once again design integrity is last on the list of consumer importance.

“That Shit Cray”

My 19 year old daughter took me to see Kanye West and Jay-Z last night. This is the truth. At the dinner we had before the concert she gave me a tutorial on some of the language and what it means and a small history of old school rap i.e. Jay-Z and how Kanye changed rap from  the streets to popular poetry. As she was talking to me I was looking at her remembering her first concert. She was 6 and I took HER to see the “Spice Girls” (indulgent but historical at the same time). I also took her to see Britney Spears twice, Janet Jackson, The Red Hot Chilli Peppers and several Summer Jams. She went to see the Back Street Boys and Shakira with other parents; all by the age of 13. Now she was taking her mother to a concert ….this concept blew my mind. I would never have taken my mother to a concert at 19, and here she was taking pictures with me on her I Phone.

I kept thinking about all the times in the car when she was younger, she would turn up the volume (and the bass) when a rap song came on the radio.  I thought the songs were completely inappropriate (especially the messages about women).  She would yell back “it’s poetry Mom”. I shook my head and thought she’ll figure it out. I would say “every song sounds the same and has the same beat”, and she would say “it’s about the words Mom”.

Kanye and Sam

Let’s go back to how we got the tickets to this show (which by the way she saw in DC a few weeks ago when she was at school). I was early when I was on my way topic her up at the airport  on Sunday, so I stopped by the store to check in on things. While standing there in walks Kanye West and entourage. He was pleasant and introduced himself to me and complimented the store. All I could do was think about how I could get my daughter and get back so she could meet one of her favorite ….favorite…rappers? I jumped in the car and in a flash brought her back. With all the confidence in the world I watched her stick out her hand and introduce herself to him. Taking her lead I too started a discussion about his first attempt at  fashion with a show in Paris this past October. Though the show was an OK first try,  I thought his media response was dead on…”it was just his first attempt and fashion is about trying and learning from your mistakes”. He then picked up the conversation and went on about how nothing was going to stop him and he learnt so much, and his next go around would be better. I commented on his confidence and then he challenged me to come to a concert to see how much he changed rap music. I went and it did change my view of rap music. But another surprise was my daughter’s expression of satisfaction that  she had introduced me to an experience,  as I had done when she was young. As they always say, you are never too young to learn.

You Can't Miss His Presence

Here’s what I discovered. There must be thousands of words in every rap song. When the music started (the floor was shaking) the audience was shouting back the words to the performers. They knew every word, every nuance to every line. There were no musicians , no dancers, no strong melodies, just two people manning the synthesizers and  the performers with their words. So THIS was the poetry she was talking about. This was what moved this generation into memorizing hundreds of songs… it was exhilarating . These two performers had to be in the best shape to go on like this for 2 1/2 hours…. no stimulants here or they couldn’t get the words out…their energy was pure and real, and the audience was the same way.

Armed with Only Their Words

Here they are just sitting while the crowd was standing and completely motivated by their words. The encore was a process of the two of them singing the same song over and over, to beat the fact that they repeated it 5 times in Miami…Boston can claim that they repeated it 6 times, a record, and the audience shouted each time, like it was the first. The name of the song “Paris” the hook is “That Shit Cray”….i.e. That Shit’s Crazy…..it really was.

That Shit Cray