Tag Archives: Men’s and women’s retail

Although it’s a Season of Black and White, Here is a Word About Color

Three Cheers for Color and Pattern

So I can tell you right now by the time the collections are complete in the stores for Spring/Summer everything will look black and white. After two springs of “color, color, color” EVERYONE went back to black and white. But by April the stores will look so boring and unappealing consumers will be begging for some color.  As a buyer you choose from what is in front of you. But as I have been telling you for many years there has been this consensus before the shows even start and the media and stores are forced into a storyline. “These are the TRENDS”. If you are not careful as a buyer you might fall into this trap. But I find these trends leave little to the imagination of the consumers, making the consumers feel like mindless idots who can’t dress themselves without a STAR in a magazine showing them the way.

I am so excited about the merchandise in the store right now. It’s design at its’ best; modern, fresh and yes colorful. We will have our share of black and white, but why does everything have to be all or nothing? Here are some examples….

The Mix of Colors in this Dress are So Special!

Though the “trend ” for printed trousers started a few seasons ago, I think some designers are mastering the art of partnering patterns with high tech fabrics.

The Print on these Trousers Really Need to Be Seen in Person

Mix and Match is Half the Fun

One last photo of a cute little dress from Suno…nothing loud or on TREND just a cute little dress from Suno that you would love to wear all summer.

Stretch Silk and So Easy to Wear

What Do The Working Women Wear?

I’m in the middle of buying “Pre-Fall”…whatever that means…and I’m looking at some pretty nice things when it occurs to me that I keep say the same thing to these brands, “What is she going to wear “that” with to the office?” You would think I was asking the most ridiculous question. The answer is always the same “oh they can throw “that” over black pants or a skirt”. Really? So I ask “who do you think is wearing these $1500 tailored jackets?” The answer is women who work.

This kills me. I come from a time when women were lucky just to be able to be in the same office as men, never mind having the same job. We have gone through several incarnations of workwear for women and we finally have the freedom to express ourselves (granted with some limitations) and we still have to explain to manufacturers that all these expensive clothes are worn by women who have somewhere to go in them…they actually serve a purpose. it’s not just fashion.

Look at the Cut (which is outstanding,) the Fabric Brings in the Freshness

As you can see we are just getting in some great suits for spring that I think show there is creativity in this category…..which means someone is thinking about the customer,  not pandering to the unrealistic pages of fashion magazines. This next suit is from Jason Wu. He’s part of the new generation of great creative and technical designers that move the needle forward for womens wear.

His use of lace, technical fabric and zipper closure freshen up this spring staple

So Simple but is it Really?

Last but not least (at all) is what looks like a simple black suit from The Row, but upon closer inspection the delicious fabric, the hip structure that make you look skinny (believe it or not ) and the skinny pant makes this suit a head turner. These are just a few examples of the new work wear. This is also a reminder that when you come to Louis you are NOT just looking at “fashion” that a designer puts out there, you are looking at an edited collection of clothing that has a purpose for your lifestyle….and isn’t that why you buy clothes?

Why Is Ugly The New Black?

So I land in Paris at 6:30 A.M., make it to my hotel at 8:00 A.M….of course the hotel room isn’t ready so I have a leisurely breakfast (lots of coffee) and take a walk down Rue St. Honore to look at the selection Fall clothing displayed in the French shops. I see a glimpse of the beginning of “Ugly” which is what I’ve seen in New York for the last two weeks (buying women’s Spring/Summer 2012). I’ve been trying to digest the large quantities of FASHION that have been thrown at the retailers/consumers and I keep asking why?  Why now is the industry (and it’s pretty unanimous) pushing ultimate, in your face, loud, FASHION? These are clothes that will wear you, that scream VICTIM !!!! Why now?

It has it all loud color, embellishment, mixing everything

Shiny and Overly Designed

These Shoes have been promoted in every Magazine this Fall

There are two theories I have about this. First I think the internet has such a strong influence on the designers and the industry that it forces a consensus of trends and these “trends” make every designer look the same. When most of the designers and magazines utilize the same trends they are pushing these trends on the consumers as if they were already a fact, which they assume will force the consumer to buy. But not all consumers are blind followers. Second, I think no one knows the answers to the economic downturn so designers are trying too hard, looking desperate, thinking they will jump start the consumer into buying again. In the end the collections look all over the place.

I am not afraid of FASHION, but I’ve been around fashion long enough to reject superficial techniques as an excuse for modern design. I’ve seen merchandise on my sale rack that scream that mistake…my mistakes…the customer has taught me well…they will spend money on new, innovative and yes, different but the consumer will not fall for clown like clothing (especially expensive clothing) readily.

When consumers have such a lack of confidence in…well everything…. why would the clothing industry push such over the top FASHION on them? This will only make them feel more uncertain.

Meanwhile I have managed to find some beautiful clothes for next spring, yes it has color and it has innovation but it’s not theatrics…it’s clothes you will want to put on your body and make it your own. But as I keep looking around I shake my head and ask is Ugly the new Black?

Here’s What the News Didn’t Tell You

I’m sure it’s a big deal that Whitey Bulger got caught….now that’s he’s 81 years old. Everyday down here at Fan Pier there is heavy security and three police boats on the harbor for every visit. There are also a tons of “News Vehicles” and reporters ready to report his every move. Here is the scoop the tax payers are paying for his expensive transport, his healthcare and his legal team for years to come and he will probably die before he ever gets sentenced. But you would think while they have news crews down here they might walk 500 feet to their right and find an amazing event taking place on the water for the next four days. Extreme sailing races  happen all over the world and followed by millions of fans. The organization chose Boston as its’ first destination in the United States because it was the perfect set up to bring the people closer to the races. Usually the races are farther out at sea and video is the only way to watch them. The races started yesterday and will continue until Monday.

How LUCKY we are to have this in our city yet our press and television stations find it NOT noteworthy. What wrong with this picture?  Is it too POSITIVE  a new story so we should not be privileged to the information? Are they holding the story a secret  until the races have been here for five years and then they might mention them???? OK maybe sailing isn’t generic enough to be put on television…how about the most amazing FIREWORKS ????? The fact that they had to close Logan for the fireworks last night, would that be newsworthy ?????? Oh NOOOOOO even the Globe couldn’t drum up a photo and report on what’s happening right under their noses but I’m sure they had an article on who visited the courtroom yesterday….500 feet away.

By the way here’s the fireworks finale from last night…it was amazing!!!