Tag Archives: Luxury

THIS Is Appreciation

From the time I was a young girl, growing up with all things Louis, I was taught many things. But the one thing that always stood out above the others was:

Don’t forget your customer.

Last week I was reading another piece by Cathy Horyn, a fashion writer for New York Magazine, and her message was the same. In the midst of all the business and frenzy – we can’t forget about who is wearing and buying the clothes.

At Louis, things begin and end with our customers. We never want to dictate what they should be wearing, we want to understand what they want, and create an atmosphere and curate collections of clothing that will make them feel they can be exactly who they want to be, but maybe a little bit better. We introduce change and newness and technology in fabric that they might not even know they need in their wardrobe. But once they incorporate it into their lives, they know they do. Retail has, and always will be the reason people go out to buy something NEW.

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While the weather and other insanity around the world have been taxing on the retail business, you wouldn’t know it if you walked into my tailor shop. Over the last few weeks I’ve noticed that it’s practically overflowing, and that tells me that what I have been doing all these years really did make a difference in our city. And it tells me that our customers are making sure they take advantage of an experience like Louis, before we close our doors.

And I’m honored because of it.

It shows me that our customers understand what it means to walk into a store and have someone anticipate their needs and wants. They know that we know what’s in their closet and how to update their look… one last time.

It has been immensely rewarding to see our customers come in and buy with appreciation, knowing that the experience will soon be gone. I may not say it often enough, but it’s truly rewarding to me to know that they understood. And it means everything to me that they have developed relationships with all of the talented, exceptional sales consultants who have shown such a steadfast commitment to what they do.

A lot of customers have begun to ask, “Where will we go now?” To be honest, it makes me feel a little badly about closing, because I don’t really know how to answer them adequately knowing that, right now, there is not another experience in Boston quite like Louis.

However, I am deeply appreciative of the fact that they appreciate THIS. While press and awards are nice, nothing compares to the rewarding feeling I have lately, knowing people really do get it.

I talk a lot about the changing landscape of retail and fashion, but I hope there are things that find their way back to the authentic place they used to be. Ecommerce may take it down for a while, but once people realize they’re missing the human touch, they might appreciate it once again. I’m hopeful.

I just wanted to say that because of you I feel appreciated for what I did and what Louis stood for, and what it will stand for until we close our doors.

Thank you for making me feel appreciated!

 

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“Loose Luxury” – Fall 14 – @Louis_Boston

For the first time since I’ve been in this business, I find that the evolution of fashion has moved us into a moment of androgynous, and/or ambisexual dressing. I suppose you could say punk and deconstruction flirted with the notion, but today any distinctly feminine element you may have found there have all but been omitted.

It’s no secret that I’ve been attracted for some time now to the casual, luxury, athletic inspired designs that line the racks at Louis, and as we move into fall, that tone continues to evolve. A lot of the new pieces arriving here hold on to those sensibilities, but increasingly they are embracing androgynous qualities that effortlessly accompany them. And it’s been interesting to observe our customers as they approach the new season because I’m finding the pieces I have bought, whether cut for men or women, show very little difference in the nuance of the design, yet they are being very well received and appreciated by both sexes.

In particular, pieces from Baha East and Greg Lauren.

Baja East, the recently launched brainchild of Scott Studenberg and John Targon is a new line to Louis. Studenberg and Targon met while working on the wholesale side of the businesss for Lanvin, and Celine and Burberry respectively, and come to us in Boston with what is only their second collection.

Creating clothing that “everyone wants to wear all of the time,” the pair has coined their look “loose luxury” and produce pieces that are easy and casual, but finished in luxurious fabrics.

From their sleeveless hoodie made out of the softest glove leather you will ever lay your hands on, to another made from luxurious pony hair – I saw the collection in their showroom in New York, and I knew you had to have it.

Greg Lauren, Ralph’s nephew, has also created quite a buzz at Louis with his incredible distressed pieces. Since 2011 he has been finding vintage army duffle bags and tents at flea markets and vintage dealers, and manipulating them to create collections full of astonishing contradictions. The pieces for men and women differentiate a bit, but I didn’t buy that way for the season. Instead I bought similar pieces for everyone. His cashmere patchwork coats look and feel like nothing you’ve ever seen before and his exquisite, yet casual pants have sold out for women and soon will for men.

And while I would like to say the success of both lines at Louis should be attributed to my good taste, that’s honestly not the case. It’s truly just the confluences of things that are going on right now. With no other real way to describe it, pieces from both designers are just very “now,” and that kind of says it all.

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Make no mistake about it, the mainstream industry at large doesn’t quite know how to describe it either, but they are determined. True to form, the fashion rags (magazines and trade publications) want so badly to talk about this new incarnation of luxury, but they first need to categorize it and make it accessible to everyone by lining it up nicely along side of the “athletic” inspired brands of the moment (think LuLu). And while one could argue that there are shared components as things relate to comfort, the Common Project sneakers and the elements of Baja East and Greg Lauren are truly in a category unto themselves, yet there is nothing categorical about any of it.

Not to mention the fact that each and every garment produced is made purposefully, by hand, one at a time. And you won’t know what that means in terms of unique look and delicious feel if you are shopping from your computer. You simply have to try it on. The garments are made to drape differently on every body. You really have to throw out your ideas about traditional sizing because some prefer these pieces more fitted, and others with a little more room. Either way they look fabulous but they have to be tried on.

And this is what I’m referring to when I speak about the evolution and movement in fashion. Your jeans are an option, but now they are only that…an option. If you embrace new ideas and are open to evolving the way you think about clothing it’s inevitable that you’ll find pieces that may not replace your favorite jeans, but they will certainly make you think twice before automatically reaching for them. You have options now – Incredible, luxurious, forward thinking, innovative, versatile, striking options.

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Nothing thrills me more than when a customer comes to Louis, sees what we have to offer them, and understands the philosophy behind it. They get it.

Just last week a woman came in and grabbed a pair of Greg Lauren pants that were washed and dyed to give them a very unique look and texture. She put them on her body and her face lit up. Before we had a chance to explain anything to her she was explaining to us how she would wear them with heels or sneakers, and dress them up or down as the occasion dictated. When she said she thought they would look great if she wore them under a silk slip for an evening out I couldn’t hold back my smile. She had to have those pants. She got it.

These pieces that embrace “loose luxury” represent a new way of dressing and a new generation. The designers are really putting their stamp on things and owning something fresh that is also holding steadfastly on to luxury and elegance.

When you come to Louis I want you to discover incredible pieces and understand that you can use them in ways you never would have considered before.

I want you to invest in a wardrobe you actually want to wear…

And I promise you will.

 

Baja East

Baja East

Baja East

Baja East

Baja East

Baja East

Greg Lauren

Greg Lauren

Greg Lauren

Greg Lauren

Greg Lauren shirt, Belvest jacket, Haider Ackermann pants

Greg Lauren shirt, Belvest jacket, Haider Ackermann pants

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Discover Kiton, Cashmere for Fall. Luxury Like No Other.

I would hope this goes without saying, but it’s important that you understand I’m not just out here preaching about EXPERIENCE and APPRECIATION. I live it.

I want you to know that I don’t buy for Louis, and ultimately for you, from my computer. Doing so would be insulting to all of us, including the artists/designers who work tirelessly to craft impeccable garments that must be seen and touched to be appreciated. In my every effort to keep Louis looking and feeling like Louis, and make sure it never morphs into a “trendy” department store, I step out from behind my own computer and travel the world so I can ensure that the pieces I intentionally bring back to Boston are like nothing you’ve seen or touched before.

With that said…

While we’ve all been enjoying the sights and sounds and smells of the summer we never thought would begin, I find myself looking forward to seeing the leaves change color and feeling the slight chill that Autumn brings to Boston every September. New items for the season have finally started to make their way to the store, and while I am excited by every piece that comes in, none excite me quite like the menswear that has arrived from Kiton – especially their cashmere.

If you live in Boston, you simply have to have a different kind of appreciation for cashmere. We all need outerwear that’s deliciously warm, and while a puffy down parka will suffice, albeit awkwardly over a suit, it will never look and feel as luxurious as cashmere. In menswear, most outerwear cloth is purposely created to be an in-between weight that translates just fine in other parts of the world, but it just doesn’t work here in New England. Do you remember last winter?

When you visit Louis you will see cashmere from Kiton you likely won’t see anywhere else. From luxurious overcoats crafted from 600 grahams of blanket soft and incredibly warm cashmere, to lightweight cashmere jackets that look wintery, but feel comfortably cool. Offered in rich palettes that include beautiful browns, bright blues, and interesting olives, it’s immediately apparent that the man who shops here simply isn’t interested in adding another navy blazer to his wardrobe. The man who shops here is looking for depth and dimension, and Kiton delivers.

Not only will you see things here that you likely won’t see elsewhere, the shopping experience at Louis is also quite different. While other stores only offer “try on” pieces in navy or gray, along with fabric swatches to confuse you and make you wonder what your garment will actually look like once your order comes in, we want to do better. And we do so by investing where others won’t.

The bottom line is, when I visit the Kiton showroom I like to take some risks. Risks that other stores won’t take because having pieces handmade in interesting (and expensive) fabrics to carry in inventory is just not within their comfort level. Perhaps they don’t have enough confidence in their buyers, or perhaps they don’t have enough confidence in you. So in the end, they put the risk on you – with a navy “try on” and a 6-inch swatch.

Me? I’m I more than willing to take that “risk” because I have confidence in Kiton, I have confidence in my experience as a buyer after all of these years, and I have confidence in you.

Kiton has a taste level that’s unparalleled in the industry. They are the best at what they do, and I have no problem investing in the best.

Once you come in to DISCOVER and APPRECIATE the Kiton tradition of luxury, you won’t be able to live without it either.

Trust me. Try it on.

 

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