Rhetoric (n.): The art of effective or persuasive speaking or writing…
There’s an evolution going on in fashion, and my hope is that you’ll take the time to find the pieces that have meaning to you, before the rhetoric of new trends are spoon-fed to you from the pages of magazines.
While those glossies have always been around, and serve a great purpose to many, it’s important to understand that most of the trends they write about are manufactured by an industry to suit the season.
In other words, it’s no secret that some women (and men for that matter) are being force-fed a “one style fits all” mentality. And clearly our society is NOT one style fits all. Not every body is meant to fit in skinny jeans, and not every breast was meant to be revealed in a skin-tight top. I understand that yoga pants are a “thing,” but there’s a time and a place. We don’t all want to see an ass wrapped in spandex while in line at the dry cleaners. (I’m sorry, but it’s true)
People seem to be spilling out of their clothing lately, and for some reason they think that’s okay.
But, it’s not.
Creating a trend to push people into buying is not the only way. As a matter of fact some of the most exciting fashion “trends” actually originated in society, based on an authentic sign of the times.
The 70’s were a shining example. People didn’t wait for “Punk” to appear on the pages of Vogue before they sought it out. The clothing was part of a bigger, cultural movement before it became “The Punk Look.” It was completely organic before it was pursued, embraced, and ultimately devoured by a generation starved for something unique and different.
Another obvious example was “Deconstruction,” or “Grunge.” The movement, initially, had nothing to do with fashion, but everything to do with music and culture and a severe socioeconomic backlash that was sweeping the world.
Speaking of sweeping the world…have you met the Millennials? They’re young, influential, and sitting in various positions on the current socioeconomic pyramid: Some have more money than they know what to do with (Yummies), and others can’t seem to find a job…even with a very expensive University degree in their pocket. But regardless of their position they’re demanding and consuming everything, even (sadly) the skin-tight trends.
But it’s also because of this that the world seems to be on the brink of real change. And it’s important to notice again how THIS is what can propel people, and therefore fashion, forward.
So turn off your smart phones, shut your magazines, and take to the streets. If you do you’ll see that a compelling mixture of volume, athletic luxury and urban flavor now embodies an evolution of fashion design that hasn’t really been done before.
Today, the architecture of clothing has taken center stage. “Volume,” in fashion, might sound intimidating, but it’s not. Volume, done correctly, will enable you to feel comfortable, but look interesting and impeccable. It’s not about larger sizes or cuts of clothing, it’s about moving fabric away from the body. It’s about evoking a bit of mystery. And in this world, obsessed with fast and furious consumption, where almost nothing is sacred, mystery can be a very good thing.
Additionally, athletic influence in fashion has become a legitimate game changer. Where blazers and jeans and yoga pants held court, athletic influenced jackets, shorts and pants are taking over. Pieces are being created to be comfortable, fashionable, acceptable, and ultimately coveted.
And all of this is reflected in an urban sensibility that has been woven so prevalently into our society today: In life, and music, and fashion…on the streets of New York and Paris and Milan.
What you find in the streets is not rhetoric…it’s life.