Tag Archives: Fabric

No Categories. No Repeats. No Hesitations.

I suppose it makes it easier for everyone when fashion and fabric are separated into categories. And it’s probably safe to assume that when the typical consumer walks into a department store, large or small, it’s easier to ask where the silk blouses are so both they, and the sales person, will know exactly what the shopper is referring to.

But to be honest with you I’m beginning to feel like the “category” has seen its day, and that day is passing – at Louis anyway.
Right now, when you walk into Louis, you’ll find carefully curated pieces that don’t fall absentmindedly into any particular category, and that’s just the way I wanted it. Designers including SUNO, GOAT and Proenza Schouler have all created spectacular garments in matching and/or coordinating fabric that ironically make them some of the most versatile pieces you’ll find for the Fall 2014 season. While pants are pants, and skirts are skirts, and dresses are dresses – what goes along with them are not tops, blouses, or jackets. Instead they are pieces that compel you to discover how you want to embrace and incorporate them into your life. Wear them together or wear them apart – they are stunning, and they are going to allow you to really own your individuality.

The other half of the affair I’m having with fashion this fall has arrived in the exploration of innovative fabrication. From GOAT’s denim wool crepe fabric, to Proenza’s viscose knits and razored leather and wool, to Otto’s ultrasuede, to Simone Rocha, Alice Roi, Jonathan Simkhai, and Jacquemus’ bold and beautiful use of neoprene, technology has gone further than it ever has and is ultimately answering the needs of a generation.

Neoprene? Yes. Neoprene. Invented by DuPont scientists in 1930, it thrills me to no end that designers have taken hold and are using it for something other than what it was originally made for – as they should! The fabric has incredible flexibility, provides stunning shape and volume, and keeps you warm without adding any additional weight.

Even after all this time that I’ve been in the business, I still find a fashion season like this to be incredible. Overflowing with innovation that gives us all an opportunity to honor those who refuse to fit into a category and purposefully create things that should be seen and touched and APPRECIATED.

For those who find satisfaction in discovery…I look forward to meeting the women who are bold enough to wear these looks this season.

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GOAT

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SUNO / Proenza Schouler Shoes

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Jacquesmus / Robert Clergerie Shoes

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Proenza Schouler / Paul Andrew Shoes

It’s All About Discovery (Not eCommerce).

I travel a lot. I meet interesting people, I taste incredible food, I see creativity manifested in many ways, and hear foreign languages and the hum of big cities nearly everywhere I go. My senses are pleasantly on overload much of the time, and honestly, I wouldn’t have it any other way.

To have the ability to experience all of that adds so many things to my life – things that I know most people are missing today. And what scares me is I’m not sure they know they’re missing it, because their eyes are always on their computers.

But I do think it’s why a lot of people can’t seem to stop asking me, or understand why I’ve decided not take Louis online. They want to know why I keep avoiding ecommerce and all that goes along with it, but I assure you I have some pretty good reasons – reasons that continue to surprise and delight every person who walks through the door at 60 Northern Avenue. I don’t sell my things online for them. I don’t sell the things you find at Louis online so they can walk into my store and keep their senses connected with the world around them and continue to appreciation all of the things they could never experience with the click of a mouse.

I think a lot about ecommerce, and I understand why some people think I should “change” the way I do things and move in that direction, but that doesn’t mean they understand the true ramifications of that word. From where I’m sitting, Louis is changing all the time – in a never ending movement of new colors and shapes and designers and fabrics – all of the things those people will never be able to experience and appreciate from looking at a computer screen.

It all comes down to this: I don’t sell Louis online and I don’t have an app because I want you to walk into my store and EXPERIENCE and APPRECIATE all that the eye can see and the hands and body can feel. I want to you smell wool and touch fabric and ask questions and discover new things. Life is about discovery, and you can’t do it when you’re sitting at a computer.

Besides how it effects you, not going digital also effects me, and my business. But the truth is, I’m not interested in sacrificing everything Louis is to make a fast dollar on the internet. I am however, interested in maintaining our integrity and sustaining our longevity, and holding fast to the long term effects of my actions.

I stay off of the internet because I am not interested in being a hot .com for a little while. I’m interested in keeping the leadership position that I’ve earned, that we all covet in this industry. Four generations have given the Louis experience to our customers – and people won’t know what that is if they can’t physically come here to experience everything we have to offer.

If I turned my attention to ecommerce, everything would change around here, and not for the better. I would no longer be able to offer one-of-a-kind pieces from exciting, young designers…and you would have to wait to hear about them from Vogue. I would have to start buying for a much bigger audience, and things that are produced en masse, can become rather boring and predictable. Don’t you agree? I don’t want to be strangled by the buying machine, and trust me, you don’t want me to be either.

I want you to try things on to find your proper size season to season, and see that you are NOT two dimensional like some designers who sell online would like for you to believe. You are in fact three-dimensional and what looks good on you just might not look good on the next person.

I want you to embrace your individuality, stop buying what the lastest “it” girl was wearing on E! last week, and begin to understand that by doing so you are letting the industry control who you are and influence what you like. The truth is (and the truth can hurt), what they’re wearing and what the stylists are pushing on their bodies has no relevance to you and your life.

I want you to evolve as a shopper by abandoning the sites you frequent and buying the same things in different colors, and get into a store where you can be introduced to new designers and styles and cuts of clothing you may not have noticed before. Expand your ideas of what looks good on you because in fashion, ignorance is NOT bliss.

I want you to understand that random online clicking will never help you build a wardrobe, it will only help you collect things – things that will go out of style well before they wear out from washing. How can you build the cohesive wardrobe you deserve if you aren’t able to buy pieces that work several ways together instead of alone, one at a time?

You may not realize it yet, although I think more and more people are catching on every day, that the internet is turning into the Sears Catalog that first appeared in 1888 and flourished in early 1900’s, and that while it’s moving us forward, it’s also bringing us way back in time. If you’re paying close attention, there are a lot of new stores like Louis popping up here and there, because the old way is now the new way to do good business.

Not sold? Do you still think shopping online is the way to go? If so, I challenge you – the next time you want to go shopping – to shut down your computer, leave your home, and make your way out into the world for a real “user experience”. Your senses are waiting.

You’ll thank me someday. You’ll see.

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Jason Wu Fall ’14 Preview @Louis

There really are so many good things; but one of the best…about being Louis, is the relationship I have with some incredibly talented designers. And it’s because of these relationships that we are able to bring some really unique experiences to Boston season after season.

While all eyes are now on the signs of spring that alluded us for so long and are beginning to come to life right out side of our walls (or should I say magnificent windows), ours were on designer Jason Wu a few weeks ago when he brought a preview of his Fall 2014 collection to Louis.

Jason debuted his first collection in 2006, we hosted a party to celebrate him and other young American designers at the ICA in December of 2007, and by 2008 he had been nominated for the CFDA/Vogue Fashion Fund award and won the Fashion Group International’s Rising Star award. Also that year, Bruce Weber shot the designer for an editorial spread called “Summer Camp” in W magazine. Since that time he has certainly amassed some very well known clients, the most “famous” perhaps, being Michelle Obama.

Assuming you’ve been here and assuming you’ve been following my blog, you know that I’m currently quite excited about a new crop of designers and interesting pieces that reflect an aesthetic of urban and athletic luxury…but that’s not what I appreciate about Jason, or why he fits in so well with what we do here.

I like to call Jason Wu the “lady collection” in my mix. However, he’s really never too ladylike, and there’s an edge his designs possess that continually keep me interested.

Presenting to a rapt audience, Jason showed us some gorgeous pieces for fall. In addition to the sportswear and bias dresses in beautiful colors and fabrics he’s known for, he brought some striking dresses and bags that truly turned heads.

The collection was loved by all of course, but for me…it was really about his coats. A category that has sadly been lost to the “North Face” set who haven’t been able to slip out of their “puffers,” Jason’s coats were sexy and sophisticated and as always tailored to perfection.

So when the chill comes back (after it hopefully leaves us for good this spring), remember, you have some pretty incredible options…

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(All images from Style.com)