If you’re into design – and if you’re reading this I know that you are – you already know that Canadian-born, London-trained designer Thomas Tait won the Inaugural LVMH Young Fashion Designer Prize yesterday.
What you may not know is that I literally searched for and found Thomas Tait when he was finishing his MA at Central Saint Martins in London way back in 2010. Shortly after he won the Dorchester Collection fashion prize that year I saw his work in an editorial spread in some British fashion publication. I sent my assistant on a wild chase, and of course she found him, and we met for the first time in his publicist’s office.
If memory serves, he had 10 pieces in his first collection, and in January of 2011 I placed my order for fall. After that we were the only store in the US to carry his line – for at least two seasons. Since that time, WWD is reporting that Tait has found a home in only 10 specialty stores…and that number still includes LOUiS!
When I reflect on what it was about Thomas that made me fall for his work, I know it was because he fulfilled my never-ending quest to find something new. I’m never interested in regurgitation, but I am always interested in innovation that moves fashion forward. And that is what he is doing! Also, I had done a lot of work with Jil Sander in the 90’s and Thomas’s minimalist approach and astute attention to the detail of his craft reminded me so much of her. If you’ve ever seen a piece from any of his collections you know that nothing he creates leaves the factory until the garment is absolutely perfect, inside and out. These are not qualities you can learn necessarily, they are qualities you are born with.
Yesterday, after hearing the news, I was thrilled to be able to send him a text message to congratulate him and let him know how proud I was of him and all that he has now accomplished. His endearing response of, “I can’t wait to tell you all about it,” left me feeling, well…special.
Then I got this text from an old friend I approached about investing in Thomas Tait years ago:
“I should have listened to you.”
That was all it said.
And this is where things become bittersweet for me because I know that Thomas Tait belongs to the world now. My hope is that the industry will do their job well and continue to elevate him, with respect, to exactly where he should be.
Of the 11 finalists in the LVMH New Designer competition, Louis carries 8 of them; so now there are 7 other designers, including Suno, Simon Porte Jacquemus, Tim Coppens, and Simone Rocha, yet to be discovered at 60 Northern Ave. Are you going to wait for LVMH to tell you how spectacular they are, or should you simply come and see so for yourself?