Last week I wrote about fashion categories for women, and how I like to avoid them for those who shop at Louis.
This week, I want to talk about fashion categories for men, and how they’re pretty much unavoidable.
If you are a man, or shop with a man, or shop for a man…or own a clothing store that has been selling the best in menswear for decades, you’re probably already familiar with the rules of men which are: 1.) They’re always hot, 2.) They don’t want to wear anything scratchy, and 3.) They’ll only buy what’s comfortable.
You’ll also be familiar with the fact that men have fairly standard choices when it comes to fashion, and those choices fall into categories. It’s because of this, and the nature of what I do, that I embrace the predictability of those categories and find the very best in them: the best tailoring, the best fabrics, the best in comfort, and always the best in style. Especially so when it comes to pants.
Besides a very avant-garde few, every man will wake up, get out of bed, and put on a pair of pants – every day – one leg at a time. Therefore, it makes me wonder why the majority of them are so willing to follow the path of least resistance (also known as khakis) and less willing to take the time to search high and low for the pair that will ultimately make them look and feel good at the same time.
When men come into Louis to shop for pants they politely explain that they want something in a soft “cotton” that won’t wrinkle or stain. Then I laugh and ask them if they understand that finding “cotton” that won’t wrinkle or stain is like finding a unicorn running down the Esplanade. It doesn’t exist. And then I ask, “Do you really want to walk around with the most precious parts of you all wrapped up in Teflon?”
As you can imagine, after the shock of my question wears off, the answer is pretty much always “no.”
I understand that you can walk into any store and get a “pair of pants” for $75-$200, but what you won’t get is what you’ll find at Louis … hand tailored pants crafted from incredible fabric with an incomparable fit. And unlike the aforementioned, these pants will be worth every penny you invest in them.
And when a man invests in his pants this way he’ll notice that they’ll have the most spectacular fit. They won’t sag in the ass or be cut too wide in the leg, but they will have enough of a cut to allow you to sit down, or drive a car, and be comfortable.
And when a man invests in his pants this way he’ll have a better understanding about innovations in fabrication including corduroy made from cotton and cashmere, brushed or twilled printed cotton, and lightweight flannel wool. And he’ll appreciate the fact that when he comes into a store like Louis he’ll have the opportunity to see it all and have it available – in his size.
Listen, I’ve been in the business of menswear for a very long time, and I know that if men want to expand their repertoire and be prepared for every occasion they can do so by having 4 different types of pants in their wardrobe: wool tailored, cotton tailored, cotton washed, and either a jean or track pant – or some other kind of casual pant. And they should all be equally comfortable across the board.
In our response to the rules of men, I can say with confidence that the collection of pants we have curated here will 1.) Not overheat you (nothing is heavier than 250 grams), 2.) Will never feel scratchy, and 3.) Will be tailored to perfection and always feel comfortable.
Guys…I beg you, please don’t let your jeans become your excuse. Jeans are not okay for every occasion. There truly are so many more interesting options, and I promise they will be just as, if not more, comfortable than denim – and they will definitely look and feel better.
Life presents more opportunities than ever before. Put your pants on one leg at a time and walk through them effortlessly.
But don’t wrap yourself up in Teflon.