Tag Archives: Black Friday

Keeping Up With Kendall Jenner (And Her 16 Million Instagram Followers)

Forget about Keeping up with the Kardashians, how on earth will we ever keep up with Kendall?

On November 21st the New York Times published a rather lengthy article about Kendall Jenner – daughter of Kris, sister of Kim, and sister-in-law of Kanye – and the new face of legendary beauty industry empire Estée Lauder. This coveted contract has been in the possession of several talented actresses and supermodels in years past, but now…they are handing it over to Kendall.

Forgive the hint of sarcasm here, but I, like a lot of you, can’t seem to quite put my finger on why this family, and this sister in particular is deserving of any such coveted honors. Is it because she’s a leader in fashion and beauty? Is she a style icon in the industry? Has she has earned the spot by working her way up in the fiercely competitive world of modeling?

It turns out the answer is none of the above. It’s widely reported that she got the coveted contract because she has more social media followers than all of us combined, and this is her reward.

Foregoing the route of traditional publicity driven press releases, Vogue magazine broke the news of the contract on their website (their headline read “Kendall Jenner Social-Media Sensation Turned Beauty Star), and the New York Times reported that Kendall (she is trying to drop the “Jenner”) was encouraged to spread the word on her own social channels, and boy did she ever!

Her Instagram announcement post was “liked” more than one million – Yes ONE MILLION – times. The rest of her social media stats are also staggering. Believe it or not, she has 16 MILLION Instagram followers, 9.1 MILLION Twitter followers, and 7.3 MILLION likes on Facebook.

And I’m back to asking myself, WHY?

Why is this generation okay with famous people who are only famous because of the social media followers they have that made them famous? Is this Kendall Jenner’s credibility, and is this the new standard for credibility? Does it mean your fashionable because you have 9.1 Twitter followers?

I’ve addressed it before, but where have all the icons gone? Are you an icon because you have followers or because you truly have a sense of style and walk out the door looking sensational.

I don’t know about you, but I kind of liked it when the collective standard was a lot higher.

Some of you may be saying, “Oh Debi, you just don’t get it,” but I really do. It’s just difficult for me to understand that as a style icon, Kendall doesn’t have style – she has “followers,” and apparently that’s all you need…and what they say goes.

All of this brings me back to one last thought on Black Friday. As I wrote in my blog last week, Black Friday has become a manufactured holiday that maintains little to no real value. Vendors manufacture goods for this sales event to make the consumer think they are getting a deal. I was listening to NPR last weekend when they exposed that the retail giants don’t even change their Black Friday ads from year to year anymore. They simply continue to manufacture the same sub-standard products every season in an effort to dumb down anything the consumer has come to expect. Judging by the lines of people camped out in front of their stores for days and even weeks on end – it seems they have succeeded. They’re saving money and you are getting a deal. Does that sound right?

It makes me wonder, is Estée Lauder getting a “deal” with Kendall Jenner? Has her worth as their spokesperson been manufactured by her followers, so much so that the consumer thinks they’re getting what they want?

It begs the question, does the sheer amount of her followers justify the rest of us giving up standards that have merit, for something that really has none?

Is Kendall Jenner all that we can afford?

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Black Friday (It’s Not a Holiday.)

I can’t help but remember the good old days, when vendors actually believed in the value of their merchandise and went through the exercise of telling us when we had permission to mark their items on sale – which used to be the day AFTER Christmas. Slowly, over time, it kept moving. It went from the day after Christmas to the 21st of December (to help merchants move extra inventory), and then they moved it to the 15th, then the 9th, then the 1st, and then the day after Thanksgiving. Now the vendors aren’t talking, and no one is listening anyway. Retail does what it wants in an effort to compete with each other, and make all of you compete.

Just last week I caught a news story of two women were already camped out in front of a Best Buy store in California for the store’s Black Friday sale. These two ladies have committed themselves to sitting in front of a store, on camp chairs, for over three weeks – to save money at Best Buy.

Should we laugh or should we cry?

To save everyone the trouble of sorting through the hot deals of the season, let’s just say that from now on, Halloween is the new sale date. Hell, why not back it up to Labor Day? At least the weather would be better for camping outside while you’re waiting for the doors to open.

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I find it a little unsettling that merchants can no longer seem to sell merchandise unless it’s on sale. It’s the only tool they have left in the toolshed and they’ve trained Americans to think they should only buy something if it’s discounted. How do you explain “Friends and Family,” if everyone gets the coupon? What exactly is a “Private Sale?” Because the last I checked, if it’s loading in your Facebook feed, it’s not so very private – is it? All of these “sales” really just translate to 6 consecutive weeks of discounted merchandise for the masses.

Which begs the question, Is it even discounted? It’s no secret that some pretty big retailers have been caught before marking things “up” to mark them “down.” Do they really think they are fooling anyone? Do you really think they would take a loss for you? Apparently, the consumer really does. And the vendors keep saying…declaring…insisting, that they do all of this because it’s what “SHE” wants. But isn’t that a bit insulting that SHE won’t buy anything unless it’s on sale? Do customers really want stores to open earlier and earlier every year in an effort to create chaos in the lives of employees and shoppers everywhere?

So I have to ask, why is Saks opening a new 250,000 square foot store in New York City? And why are they moving next door to Century 21 when they already ARE Century 21? Do they really need more space to sell more merchandise at a discount? The last time I checked, when demand goes down, you don’t add more supply. Eventually, like the mortgage industry, which never should have failed (right?), this system will implode too. Retail giants continue to open more stores, but they will remain empty and merchandise will continue to be sold at marked down prices online.

Too much supply, not enough demand? How will they save the industry?

Create a Holiday!

Alibaba.com, a Chinese e-commerce company, broke all records this year with over 9 BILLION in sales for Singles Day. Yes, Singles Day. A “holiday,” created in 1993 to celebrate the young, SINGLE, fashionable set. Brands couldn’t even participate unless their merchandise was marked at least 50% off. And just today I read an article on PopSugar Fashion about the Black Friday “holiday” and the top 21 sales to keep an eye on. I’m sorry, but Black Friday isn’t a holiday.

And while they’re building up New York City, the rest of the country is pulling away from expansion. Retail real estate is projected to contract 37% year after year because malls and other brick and mortar retail stops can’t compete with their own, and others, online sales. Who needs a store if you have 2 dimensional pictures to click on? Consumers are not expected to expect anymore, and most retailers have gotten complacent and have stopped educating their customers about what it means to appreciate something they can actually experience.

By now you may be asking yourself, Debi, why do you care?

I care because retail has always been a huge part of my life, and my observations of the industry help me make better choices for Louis and all who have loyally patronized our store throughout the years. I care because it’s my job to stay connected with the newer shoppers who, despite having a laptop, still appreciate and understand the value of what we do. You can’t find what I have on sale. I keep it exclusive so we can all be reassured that you are buying something of quality, and something more special than the 8 million of something else you can buy online.

I remember, during the last great recession in the late 80’s / early 90’s when my father, Murray Pearlstein, said to me, “Debi, I lived through the great depression, and while things were very tight, there was always somebody who still appreciated something special.”

So people, take a breath. There truly is plenty of time to shop between Thanksgiving and Christmas.

No matter what holiday you observe, let the spirit linger.

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