From the time I was a young girl, growing up with all things Louis, I was taught many things. But the one thing that always stood out above the others was:
Don’t forget your customer.
Last week I was reading another piece by Cathy Horyn, a fashion writer for New York Magazine, and her message was the same. In the midst of all the business and frenzy – we can’t forget about who is wearing and buying the clothes.
At Louis, things begin and end with our customers. We never want to dictate what they should be wearing, we want to understand what they want, and create an atmosphere and curate collections of clothing that will make them feel they can be exactly who they want to be, but maybe a little bit better. We introduce change and newness and technology in fabric that they might not even know they need in their wardrobe. But once they incorporate it into their lives, they know they do. Retail has, and always will be the reason people go out to buy something NEW.
While the weather and other insanity around the world have been taxing on the retail business, you wouldn’t know it if you walked into my tailor shop. Over the last few weeks I’ve noticed that it’s practically overflowing, and that tells me that what I have been doing all these years really did make a difference in our city. And it tells me that our customers are making sure they take advantage of an experience like Louis, before we close our doors.
And I’m honored because of it.
It shows me that our customers understand what it means to walk into a store and have someone anticipate their needs and wants. They know that we know what’s in their closet and how to update their look… one last time.
It has been immensely rewarding to see our customers come in and buy with appreciation, knowing that the experience will soon be gone. I may not say it often enough, but it’s truly rewarding to me to know that they understood. And it means everything to me that they have developed relationships with all of the talented, exceptional sales consultants who have shown such a steadfast commitment to what they do.
A lot of customers have begun to ask, “Where will we go now?” To be honest, it makes me feel a little badly about closing, because I don’t really know how to answer them adequately knowing that, right now, there is not another experience in Boston quite like Louis.
However, I am deeply appreciative of the fact that they appreciate THIS. While press and awards are nice, nothing compares to the rewarding feeling I have lately, knowing people really do get it.
I talk a lot about the changing landscape of retail and fashion, but I hope there are things that find their way back to the authentic place they used to be. Ecommerce may take it down for a while, but once people realize they’re missing the human touch, they might appreciate it once again. I’m hopeful.
I just wanted to say that because of you I feel appreciated for what I did and what Louis stood for, and what it will stand for until we close our doors.
Thank you for making me feel appreciated!