Perhaps you’ve noticed that over time different categories in fashion have all but been eliminated from the shopping experience. I can think of at least two of them that are centered in and around the extreme changes in the weather found in New England – the place we all so fondly call home – regardless of how much we need them.
Like you, I too wait with baited breath for the warmth to come after a long, drawn out, cold New England winter…and often non-existent spring. And, perhaps like you, I wait until at least June – after I’ve seen the sunshine for more than 5 minutes – before I even begin to think about shopping for a bathing suit. The issue is that by the time we all feel brave enough to stand under the florescent lights in an unforgiving dressing room, the bathing suits have been marked down considerably and warm sweaters and tall boots are beginning to emerge from the stock room.
As a result, bathing suits, historically a rather large category, are simply getting lost in the shuffle. We don’t even know they’re there before it’s too late and the retail season is coming to a close. A great bathing suit is difficult enough to find, especially if they’ve become nearly obsolete from department stores. Well, some still carry a small assortment, but it’s certainly not what it used to be.
Actually, it’s nothing like it used to be.
The same holds true for outerwear.
People, we live in New England, and to be honest we really can’t afford to have the same thing happen to this category as well. We’re not in California, it really does get freezing here, and during the winter months we need to wear a coat every day to endure the brutality of the season. We really need variations of outerwear in the region because A.) The weather gets really, really cold, and B.) Who wants to wear the same coat over and over and over again?
And can we just talk about “puffers” for a minute?
I don’t need to call out brands, you know who they are, but is it really necessary to reach for a “puffer” every time you venture outside? I get that we have some really cold, crummy, awful days around here…and I get that you can roll it up in a ball and stick it in the washing machine to fluff it up again…and I get that it keeps you warm, BUT it’s not appropriate for every scenario in your life, and I hate to break the news but they really don’t look so great…on anyone.
Do you think the new “shiny” puffers are helping matters?
Don’t answer. It’s a rhetorical question.
Because certain regions in the country (including us) have such a dire need for outerwear during the winter months, you would think the category would be exploding with function and creativity. But it isn’t. Or should I say, it hasn’t been.
And because we have fallen into the habit of reaching for what has become, for lack of a better term, the lowest common denominator in outwear, our heads have been down and we’ve been missing the fact that some people are doing some amazingly new and different things with coats these days. Especially this season where I really saw designers taking fabric with vastly different properties and putting their efforts back into outerwear.
From Proenza Schouler’s wool and neoprene wonders to Jason Wu’s wool and shearling creations to Lucas Nascimento‘s modern interpretation of the 1940’s to Jonathan Saunder’s clever patchwork designs, there seems to be new life circulating around an old “category.”
Last month we had some incredibly warm neoprene pieces from Jacquemus, and this month they are sold out completely – and we’re just coming to the end of October. Which leads me to believe that some people are packing away their puffers and really starting to get it.