Anyone who has listen to me talk about sportswear in the last five years has also heard me say “the one thing your closet doesn’t need is another pair of jeans. First of all I was sick and tired of looking at every American wearing jeans 24/7. No matter where we are, no matter what we are doing we are wearing jeans….sometimes ripped, sometimes bleached, sometimes hand rubbed they look sloppy and predictable. The funny thing is that jeans are supposed to be the great equalizer, but really they are the most toxic garment one can wear. 80% of the jeans made globally are made in China because of the toxic waste they produce. They have traced cancer in children near the rivers wear they have dumped the indigo dye that makes blue jeans …well… blue. Having said that….the best looms to make denim are in Japan (about 10% of the denim made). The Japanese bought all the machinery from American companies when we decided to make denim cheaply and washed out.
OK so here I go…I found a company “Raleigh”that makes jeans old school. I don’t know why but I was in the mood for it….The sales person for the company, John, will tell you I walked into their showroom with such an attitude….”I don’t buy jeans I leave that to department stores and jeans stores and A&F and The Gap and anyone else who wants to join in”. So why was I there? Because he asked me to come by. I felt like I was looking at jeans that James Dean would have worn. The denim was Japanese which means they had selvedge edges and the color that pure denim weave produces which is true dark denim. The fit has a low rise but not too low so they have that 501 feeling. Of course to make the jeans authentic they were raw (not washed) with a button fly….but after all it is 2011 so I had them rinsed once (so your washing machine and dryer won’t turn blue and the jeans won’t feel like sandpaper) and put in a zipper fly (so it’s easier to get on and OFF).
I even shot the picture with old fashion film, and had the models cuff them, just like James Dean. Look at the women’s jeans they’re not skinnies, they are manstyle which looks great with a feminine top. (The women’s jeans have stretch in them which technically does not make them authentic but they sure do look like it.)
One of the most important facts about the history of denim is that they started in America because they were made in America. Raleigh is also made in America. The tag in the back of the jeans states that fact and gives a certain air of authenticity. I guess if I was getting back into the jeans game I should start at the beginning.