Category Archives: Men’s

The Perfect Fit (It’s Not Over Until It’s over)

Well, 2015 is certainly off to an exciting start, isn’t it? By now I hope that most of you have read the blog I wrote to address the incredible responses we had to the announcement that Louis would close in July. If you haven’t, I would like to take this opportunity to say thank you, again, to our loyal customers – old and new, from near and far – who have articulately expressed that you will miss everything Louis has represented in Boston for nearly a century.

It was a pleasure to hear from so many women who have shopped at Louis throughout the years. I found their comments reflected a sense of sadness that the discovery and entertainment of an afternoon spent at Louis would soon be lost. Many confessed the love they had for coming to the store to find something they had never seen before, or to fall in love with a garment that clearly went against the grain of mediocrity.

It’s been equally nice hearing from the men whom we have been dressing for decades, but the comments I’ve gotten from them seem a bit more distressed. Perhaps it’s because they understand that they can’t find the things we sell at Louis anywhere else in the country – and truth be told, they can’t.

The product I buy is made by hand and I am able to spec it to whatever I want. It’s very interesting to me when I go into stores like Neiman’s, Bergdorf’s or Saks, because while they may carry some of the brands I carry, they usually stock things in only exceptionally large sizes. I often wonder, do they think only a big or tall man can afford quality?

At Louis I know that our customer prefers a cut that is fitted and tailored to perfection. I also know they will want every last drop of the inventory I have because #1, I never buy an abundance of any one item, and #2 these men want (and need) to have a selection of sizes that truly fit.

What some men may not understand is that when you buy a garment in a department store that is already much too big on you, you are essentially asking your tailor to suck the soul right out of it by having it re-cut for you. When you try on a garment and have to adjust the sleeves or a nip or tuck here and there, it’s not taking the soul out of it – it’s making it fit you. That’s what we do best here.

So, I invite you all to come in to Louis before we close in July because, well, it’s not over until it’s over. I’ve spent a lifetime figuring it out what you want, and I understand what fits you well and what you will feel good in – from the moment you put it on, not after you get it back from the tailor.

I invite you all to come to Louis to discover the perfect fit – while you can still find the perfect fit in Boston.

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Father’s Day Comes Once a Year. Don’t Blow It.

It’s no secret that we all love our fathers, but to be quite honest with you, Father’s Day has gotten downright predictable and boring…and for a guy who is so great, don’t you think he deserves something a little more exciting than a tie?

You only need a minute to browse the Hallmark isle to realize that unless your father is golf-playing or lawn-mowing, you’re out of luck in the card department, and if you default to buying him a department store discounted tie, he’s the one who’s going to be out of luck.
So this Sunday, for Father’s Day, why not do him a significant favor, and instead of telling him you love him with a predictably boring Father’s Day gift, show him you love him by updating his look.

Isn’t it time?

Young or old, your dad deserves to have a sense of pride in how he dresses, and if you have to show him what style is these days, there’s really no better time then on Father’s Day, when you hopefully have his somewhat, undivided attention.

We also understand that breaking tradition might lead to a look of confusion on your father’s face as he wonders, “Where the hell is my tie?” but when he sees what’s in the box, we can pretty much guarantee you’ll instantly become his favorite child.

We just know.

Can you picture him now…in a pair of slim fitted PT01 (Pantaloni Torino) pants, with a perfectly tailored Kiton shirt and a pair of Common Projects sneakers? We can.

And if you must get a tie, please, pick out something with some color. Pick out something he would never pick out for himself, and let him know that as far as father’s go, he should stand out in the crowd, as he’s always done in your eyes.

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Is That The Groom? (It’s Wedding Season)

It’s wedding season.

You know how I know? Gorgeous young brides-to-be are walking though the doors of Louis Boston with desperation in their eyes, and bewildered fiancés following closely behind them.

Several weeks ago, one such bride-to-be entered the store, with her bewildered fiancé not very far behind her. She had actually been in two month earlier when she purchased a brilliant Jason Wu gown for her wedding. Designed in ice colored satin and silk, it was sleeveless with an intricate high collar. But the element of design that we knew would take their collective breath away during the ceremony was the dramatic open back – with just a delicate chain that draped flawlessly across in just the right place. It was all at once, soft, sophisticated, sexy and kick ass!

There I was, recalling every detail of the dress, and at the same time my mind was working its way through our inventory so I could pull some things for him that would compliment her perfectly, and he said…

“I don’t want to wear a suit.”

“Excuse me?” I said. Not really believing what I was hearing. I took him gently by the hand and said “I understand, you’re getting married in July, by the water, and you don’t want to wear a heavy suit…” and he interrupted me to say, “If I have to I’ll just wear navy.”

Huh?

And this is the part where I got to do what I truly love to do: style someone who doesn’t understand his own potential. I pulled a featherweight cotton suit with 1% cashmere (to hold it all together), a blueberry and white checked linen shirt, and a pair of kick ass Common Project sneakers, before I nudged him toward the dressing room.

Thinking about her dress again, I knew this look was going to compliment her well. I knew that when she saw him she would feel proud to approach him as she was walking down the isle. And as I was thinking that, to my amazement, he was turning around, looking at himself in the mirror not believing what he was seeing. He looked great and now he knew it.

He looked at me and said he couldn’t believe how comfortable the pieces were and how well everything fit him. I explained again the difference beautifully tailored pieces could make.

He grinned. He nodded. He looked at himself again in the mirror. I really thought he was there.

Then he turned to me and said, “What if I don’t wear the jacket…just the shirt and the pants?” Besides the fact that he looked incredible from head to toe, and that should be reason enough, I explained that the pants were part of the suit and were not sold separately.

He shrugged and said, “I don’t want to buy the suit. I never wear a suit.” Then he turned and walked back into the dressing room.

I took one look at his bride-to-be and saw her face drop. She quietly said, “If he doesn’t wear a jacket, won’t I look nicer than him? Won’t I look too dressed up?”

So I excused myself, pulled him aside and whispered to him, “I know you don’t know what she’s wearing, because it’s a secret, but your fiancé has gone to a lot of trouble to make sure she looks super sexy, and sophisticated for you – because she wants to. Don’t you want to do the same for her? She loves you in this suit…”

Don’t get your hopes up. He walked back into the dressing room, pulled on his old jeans and t-shirt, and they started to leave. She looked back at me with a defeated look on her face before she shrugged, as if to say, “what can I do?”

I wondered what he was going to do, and I prayed, for her sake, that he wouldn’t be renting a tux.

I wondered why he wasn’t willing to take more pride in himself and his appearance on his wedding day. Even if he did only wear the suit once, wouldn’t it be worth it to look back in later years and feel proud of who he was, and how he looked for the occasion? A wedding is one of those once-in-a-lifetime opportunities where a man should move outside of his comfort zone and raise his own bar – just a little bit, or even a lot.

Having been in this business for a very long time, I know that men used to really care about how they looked. Unfortunately we now live in the age of “Casual Friday Everyday,” and a lot of men just don’t really care at all. The times may have changed, but one thing should remain the same, and that is an understanding that there is a certain decorum that we should all adhere to when it comes to how we present ourselves for certain, if not most, occasions. Don’t you agree?

In other words, why do you want to look like everyone else on your wedding day?

In the end I’ll probably never know how he shows up to the wedding, but I will know that his bride looks stunning.

Guys, you don’t have to do anything, but don’t you want to?

 

Bowie? Say it isn’t so…

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Holiday Hours 2012

Holiday hours at Louis  is as follows:

Monday, 12/24 11am -4pm
Tuesday, 12/25 CLOSED, Merry Christmas!
Wednesday, 12/26 – Sunday, 12/30 regular hours
Monday, 12/31 CLOSED, Happy New Year!
Tuesday, 1/1 CLOSED, Welcome 2013!

Wishing you and your’s a most wonderful holiday season from the Louis family.

Louis Music Bar Fall 2012: Une Collection de Chansons

Just in time for the holidays, our resident DJ Felix Cutillo brings a sexy downtempo mix from our Music Bar featuring Richard Galiano, Daft Punk, Air, Glass Candy and more for your listening pleasure. Enjoy!

 

Just Because We’re Closed on 4th of July…

Louis will be closed Wednesday, July 4th for the holiday and will open at regular hours on Thursday, July 5th. But that doesn’t mean you shouldn’t come down to Fan Pier! Set yourself up at Sam’s, enjoy a cool drink, watch the Tall Ships, have some dinner and watch the fireworks from the waterfront!